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How to Improve your Email Deliverability With reports showing that 20-30% of legitimate email is being blocked as “spam”, it is more important than ever for email marketers to ensure that their emails get delivered. This month we’d like to share some tips for increasing your email deliverability.
The iRealty website is a spam free zone. As our online service facilitates the broadcast of email newsletters, iRealty has very clear guidelines and is very sensitive to issues regarding unwanted emails and SPAM. While we encourage you to publicize your activities using the iRealty service/s, you are expressly prohibited from sending unsolicited emails to email recipients (spamming), except under very clear guidelines. We actively work with all iRealty members to make sure they understand and abide by common principals of email protocol and "opt-in" policy - giving recipients the freedom to decide whether they would like to receive the materials being sent.
All iRealty eMailouts are distributed with embedded subscribe / unsubscribe functionality. These tools help reinforce our 'opt-in' marketing policies and philosophy. Newsletters are a powerful educational tool, and are very effective in helping build rich, long term relationships with customers / members. eMailouts can also serve a valuable role in prospecting, lead generation and more traditional direct marketing of products and services. In these cases, iRealty works closely with members to ensure they comply with our policies. In all such cases, such activities must be conducted using valid "opt-in" lists sourced from reputable providers. In any instance where any eMailout is sent to a third party without their specific request, the person or organisation responsible for the origination of the contact must be clearly identified to us and to the recipients of the newsletter.
Put yourself in your customer’s shoes. They receive vast amounts of unwanted email every day and are resorting to various tactics to make it stop. As iRealty is an opt-in eMarketing Solution, you need to do everything in your power to ensure that your customer doesn’t accidentally (or deliberately) block you from their mailbox Every iRealty emailout, whether text or HTML, contains a mandatory unsubscribe/opt-out link at the bottom of the message. To ensure your subscriber list remains clean, the following tips will help; - Ask permission. Make sure that each and every recipient wants to be on your list and has explicitly agreed to receive email from you.
- Be proactive and ask the recipient to add you to their “white list”. This is a list of email addresses managed in their email program of senders that they trust.
- Use a consistent “from” address so that the customer’s white list can find you.
- Remind your customers to keep their details up to date with you. You could even include a link in each email to “update your email address” to make it really easy for them.
- Monitor the frequency of your emails. Be honest about how often you will email customers when they sign up.
- Educate customers on how they can be removed from your list. Many people think that hitting the “This is spam” button in their Webmail program will stop the junk email. This is not necessarily true.
- Remove those that unsubscribe immediately and respond to all complaints.
Firstly we should point out that official “Open Rates” are on the decline. This is not because less people are opening your email. It is because more people are using email programs that deliberately turn off any built in tracking measures in incoming emails. Just because you can’t tell whether they opened it doesn’t mean it wasn’t delivered.
iRealty employs professionals experienced at creating emails for best deliverability. Our templates are designed to maximize the level of Client branding and Dynamic content whilst eliminating the risk of ISP alienation. Our Research Team is abreast of the ever changing landscape in the numerous Global Jurisdictions where Codes of Practice of varying degrees apply (see Codes of Practice ). At iRealty, we believe adherence to the letter to these Codes of Practice is pivotal to our survival and moreover, the success of the marketing efforts of our Clients As new anti-spamming regulations are implemented globally, iRealty’s comprehensive Compliance Procedures ensure the initiation of system verification processes to circumvent any risk of non-compliance. To optimize deliverability for our diverse range of Clients, our Compliance Procedures monitoring process ensures only current Client information is included with each emailout sent from our servers. We also utilize a content-checking utility to screen and flag any message that contains words common to unsolicited emails..
iRealty allows you to easily create attractive and interactive emails with no HTML knowledge. iRealty will handle all of your bulk email communication including Surveys, Questionnaires, Newsletters, Invitations, Brochures, Special Offers and Announcements.
We also offer competitive pricing for new template designs. Easy Editing Tools Editing emails is easy. You can even upload your own images to include in your emails. Link from your emails to other websites. Use the Preview tool to see how your email will look when the subscriber receives it. Send it to yourself to check it over first. Move your newsletters, letters, invitations and other emails to an archive after you have finished sending them. This clears your work area yet makes statistics about archived emails accessible at any time. iRealty makes it quick and easy to send personalised emails in bulk to specific groups of subscribers. Personalise your bulk emails Each of your subscribers will receive a personally addressed copy of your email campaign. Emails are sent individually, ensuring that each subscriber sees only their own email address in the address line. Get the Right Information to the Right People at the Right Time When you deliver a paper flyer, you send the same flyer to everyone. With iRealty you can easily target your marketing based on demographic information or subscriber interests. Schedule your publication to be sent at any date and time. Save Time and Money Save printing costs by communicating with your subscribers via email. Create your newsletters and announcements quickly and easily and email them to your subscribers immediately. Save time by avoiding having to sort through thousands of bounced emails. iRealty will automatically handle all bounced messages, and subscribe and unsubscribe requests.
- All reports are live, with up to the second results
- "Re-market by Results" from any report - create subscriber groupings to target with future campaigns
- Summarised Report for each Email Campaign showing number of:
- Recipients
- Opens (total and unique)
- Click Throughs (total and unique)
- Online views of the message
- Bounces
- Forwards
- Detailed reports showing:
- Who opened each email and how many times
- Which links in the email were most popular, and who clicked on each one
- Who forwarded the email
- Which addresses bounced
- Viral Marketing Report showing:
- Number of generations
- Opens and click throughs at each generation
- Forward rate at each generation
- Subscriber Reports showing:
- Subscribes
- Unsubscribes
- Segmentation of subscribers into groups
- Ownership of subscribers by sales representatives
With consumers and ISPs using an ever growing number of software programs to deal with spam, it is unlikely that you will achieve 100% deliverability. However, by following the suggestions above, you will be able to stay off blacklists, keep your own lists clean, and perhaps even have your customers trust you enough to add you to their white lists.
On Behalf of iRealty, I would like to wish all of you a healthy, safe and prosperous year ahead and look forward to catching up with you in our next newsletter.
Best Regards,
Daniel Tramacchi
Marketing Executive
Suna Communications Pty Ltd
daniel.tramacchi@sunacommunications.com
1300 855 982
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