Qualified Sales Leads Now Available from your Property eNewsletters .....

iRealty has developed the ultimate eMarketing device....

The iRealty "Lead Alert System" {AU Pat App No. 2010900456} connects your Contacts with your Sales Team by SMS and eMail in real time

Download Lead Alert User Guide here...

Here's how it works....

...Sales Lead Alerts are qualified notifications sent to assigned Sales Agents via SMS and/or email in real time when a Contact "opens" a Property Newsletter or "clicks" on particular properties promoted in a Property Newsletter a predefined number of times. The Sales Lead Alert carries the property ID, the Name, eMail address and phone number of your Contact.

Receiving a Lead Alert means you can follow-up with your Contact in a timely way, knowing your Contact has expressed an interest in your eNewsletter, before he or she is lost to your Competitor.

Preferences are flexible and are easily set by your Campaign Administrator prior to your campaign being sent.

Download Lead Alert User Guide here...

iRealtys Sales Lead Alert System does work....we can prove it!

Since 2002, iRealty has been the ongoing eMarketing Solution Provider of choice to over one thousand Real Estate Agents across Australia. iRealty has been responsible for sending many millions of HTML Property Newsletters.

From our extensive Database and Archive analysis, we have determined that a Real Estate Client with a properly compiled Contact list of 2,500 - 3,000 Subscribers should have an expectation of receiving between 12 and 15 real time Qualified Sales Leads for each eMarketing campaign. Our recommendation is to run between 2 and 4 campaigns per month.

Joining iRealty Now?...it's easier than you might think!

Property Listings for all of our Clients are automatically up-loaded to our Database from the major Property Portals every 30 minutes without Client intervention. The Listing information received includes; the property description, all images in high resolution and the assigned Sales Agents' Company and Sales Agents' relevant contact details. All you need to do is become an iRealty Client.

Your Contacts can be imported into your iRealty account in just a couple of minutes.

At iRealty, your account is simply month to month with no termination fees.

Experience the iRealty Sales Lead Alert System for yourself....

Contact Us Now...to request a self demonstration of the full functionality of iRealtys' Sales Lead Alert Solution - you can experience iRealtys' cutting edge technology for yourself...before the trial. 

Sincerely,

Russell Taylor
CEO
russell.taylor@sunacommunications.com

For the Team at;
Suna Communications Pty Ltd
1300 855 982
PO Box 5359 West End Q 4101

Creators of;
www.irealty.com.au
www.mailmanager.com.au

 

More about iRealty's Property eNewsletter Solution

This information memorandum has been prepared to outline the many aspects of the iRealty eMarketing Solution, iRealty’s Real Estate sales management and Lead Alert innovations and the emerging benefits of marketing Real Estate electronically. I have included details of our products and services in the following order;

• eMarketing
• About iRealty
• Products
• Innovation
• Lead Alerts
• Meaningful Property eNewsletters
• Property imports
• Training and Support
• Tracking and Reporting
• Contact List Management
• Testimonials
• eMarketing Best Practice

eMarketing

Figures released from Australia's leading property portal, realestate.com.au, confirm the important role the internet plays in property transactions

• 70% of Australians have access to the internet.
  
  
• 75% of people using the internet have a better or more productive interaction with their real estate agent as a result.
  
  
• 70% of people first hear about the house they purchase via the internet.

Email Marketing is a proven, easy and cost-effective way to keep in regular contact with your market and to source new leads, both buyers and sellers alike.

About iRealty

• The iRealty Property eNewsletter Solution has been specifically designed and built for Real Estate Professionals.
  
  
• iRealty prides itself in offering the most comprehensive Campaign reports, Subscriber list management, “Real People” Training and Support Service and Template Design Service available to the Real Estate Industry today.
  
  
• iRealty is an SMS Provider with its’ own fully integrated SMS Gateway for "Quick Alerts" to Select Contacts for Open House Inspections etc.
  
  
• iRealty Invented the “Qualified Lead Alert Solution" (AU Pat App No. 2010900456) A revolutionary Real Estate Tool connecting interested Contacts to Sales Agents in real time before they are lost to a Competitor.
  
  
• iRealty also provide a " Property eNewsletter sending Service " which can include the iRealty Lead Alert Solution – this service is designed specifically for Real Estate Agents wishing to utilise their Administrative Resource elsewhere or, who simply want the convenience of iRealty taking care of ALL of the technical aspects of their eMarketing efforts.
  
  
• Clients wishing to exploit the iRealty "Property eNewsletter sending Service" will of course have full access to their iRealty Online Account, Training, Support Services and Reporting/Subscriber Tracking information, as do ALL iRealty Clients.
  
  
• All iRealty eMarketing Packages include training and support by Phone, eMail and Remote Desktop Viewer - our Professional Support Team will be available for continued training and support when necessary, or in the event you wish to introduce a new staff member to the iRealty eMarketing Solution.

iRealty Products

1. iRealty’s web based purpose built eMarketing Solution…more
   
   
2. iRealty’s Property eNewsletter sending Service
   
   
3. SMS - REST Integration for Property Managers and for Sales Agents wishing to send OFI alerts to interested Contacts…more
   
   
4. Online Surveys – for; Subscriber Opinion Polls, Vendor Feedback Surveys, Tenant Evaluation Forms, Auction or Open Home RSVPs…more
   
   
5. iRealty’s Real Time Sales Lead Alert System (AU Pat App No. 2010900456)… more

iRealty Sales Lead Alerts (AU Pat App No. 2010900456)

• iRealty identified a number of logistical issues causing incomplete, inefficient or untimely transmittal of vital Campaign Summary information emanating from property eNewsletter Campaigns by Campaign Administrators to their Sales Team Members.
  
  
• iRealty’s solution to this problem was to create its’ revolutionary Lead Alert Technology…automating the sending of vital campaign information identifying interested Contacts to all stakeholders.
  
  
• Lead Alerts are sent via SMS to Assigned Agents, and eMailed to Sales Managers and Campaign Administrators and, auto responders sent back to the Agents Contacts, commencing a real time dialogue between the Agent and their Contact.
  
  
• iRealty’s Lead Alert Solution is a valuable Sales Aid and, an extremely effective Sales Management tool.
  
  
• Alerts are triggered when the browsing activity of the Agents Contact meets the terms in the preferences set by a Campaign Administrator prior to the commencement of a Property eNewsletter Campaign.
  
  
• The Agent receives a heads up and can communicate with his interested Contact in a timely way before the Contact is lost to a competitor.

Property Newsletters

• Meaningful content and design can help ensure the success of a Property eNewsletter. iRealty design “branded templates” consistent with its’ Clients’ website or Group branding.
  
  
• The Property eNewsletter can become informative and interesting and, most importantly, can assist the Agent in determining the authenticity of the interested Contact i.e. If the Contact downloads the “How to prepare your property for sale” PDF, we could deduce that person is a potential “listing”, conversely, a potential “buyer” might download the” How to buy a property and avoid the pitfalls” PDF
  
  
• iRealty Templates include the following links and tips and articles of interest.
  
  
• How to maximise the return from your property sale - PDF
  
  
• How to buy a property and avoid the pitfalls - PDF
  
  
• How to prepare your property for sale - PDF
  
  
• What your property is really worth, - Web Form
  
  
• What is happening within the industry – Published article
  
  
• Relevant content
  
  
• RP Data and REI links to appropriate pages
  
  
• Local content – provided by Client Agent
  
  
• Weekly recipe or Horoscope
  
  
  
• iRealty Property eNewsletter templates are designed to accommodate all of the above fully editable content, along with an introductory text field. Once a format is decided, iRealty property eNewsletters take no more than 5 minutes to prepare and send.
  
  
• The standard iRealty template layout will also accommodate the following;
  
  
• Feature Properties – no limit
  
  
• Properties for sale – no limit
  
  
• Properties for rent – no limit
  
  
• Recent Sales – no limit
  
  
• Open for inspection – no limit
  
  
• Property displays in the eNewsletter include;
  
  
• The full property description.
  
  
• All images in high resolution and
  
  
• The assigned Sales Agents' Company and Sales Agents' relevant contact details
  
  
• All property displays are dynamic and track all Contact activity in real time
  
  
• Properties can be displayed from Client Website, Property Portal of choice, or directly from the iRealty Servers with Client Branding.

Property Imports

• iRealty Client property listings are automatically up-loaded to the iRealty Database from the major Property Portals ready to be included in the property eNewsletter – no intervention is required
  
  
• The Listing information received includes;
  
  
• The full property description.
  
  
• All images in high resolution and
  
  
• The assigned Sales Agents' Company and Sales Agents' relevant contact details.

Training and Support

• At iRealty we offer FREE training to all clients to ensure they maximise the benefits available to them from iRealty's many exciting features.
  
  
• To ensure the Client eMarketing efforts continue on a successful path, the iRealty Professional Support Team will be available for continued "free" training and support by Phone, Email and Remote Desktop Viewer, when necessary, or in the event you wish to introduce a new staff member to the iRealty eMarketing Solution.

Tracking and Reporting

• An important component of any email marketing campaign is knowing just how successful the campaign has been. Given a large portion of your subscriber list will be sufficiently interested in your email to read its content, an exciting opportunity exists for you to gather vital intelligence from those interested subscribers.
  
  
• At iRealty we have developed a reporting feature that will help you;
  
  
• Identify Recipients
• Identify subscribers who open
• Count the number of opens for each subscriber
• Identify subscribers who viewed online
• Identify subscribers who clicked through and the links they clicked on
• Count the number of clicks per link for each subscriber
• Facilitate bounce management
• View the HTML version and text versions of the eMailouts
• Who forwarded the email
  
  
• Detailed Analysis of the campaign, including;
  
  
• Activity day of the week and time of day for all opens and clicks
• Mapping the approximate location of subscribers globally, supported by satellite view and Hybrid mapping, for email opens and click throughs.
• Identifying the Subscribers’ Internet Service Provider at the time they open the email
• Except for the Satellite view, all of this information is available to iRealty Clients in real time.
  
  
• Some of the features are;
  
  
• All reports are live, with up to the minute results
• "Re-market by Results" from any report - create subscriber groupings to target with future campaigns
  
  
Viral Marketing Reports showing;


• Number of generations
• Opens and click throughs at each generation
• Forward rate at each generation
• Which addresses bounced

Subscriber Reports showing;


• Subscribes
• Unsubscribes
• Segmentation of subscribers into groups
• Ownership of subscribers by sales representatives
  
  
Survey Reports showing;


• Number of responses
• List of people who responded
• People who responded more than once
• People who did not respond
• Graph responses for each question
• Group responses by one or two of the questions (i.e. View all results for questions 1 to 4 grouped by Department, then Management Level).
• Group two or more questions into combined reports. For example, if questions 1-3 all measure Training Relevance, view a combined report of all of the answers to those three questions.
• Tabulated reports of all results with up to 2 summary points.
• Filter any report to show results;
  
  
• between certain dates
• where the person responded to a particular question in a particular way (i.e. show me all surveys where the person answered "Yes" to question 5)
• Export all results

Contact List Management

• iRealty is an advocate of “proper list management” – the integrity of a Contacts list is by far the most important component in any eMarketing activity. Given the ability of iRealty to target Campaigns and Surveys by both the Demographic and Geographically iRealty recommend Contact lists should contain at least the following;
  
  
• Title
• First name
• Last name
• eMail address
• Home phone
• Mobile phone
• Suburb
• Post code
  
  
• iRealty contains a comprehensive set of features to help you source subscribers and manage your Subscriber List;
  
  
  • Customisable subscription and removal forms linked to your web site
  • Capture subscriber interests and demographics
  • Multiple mailing lists based on a central master list
  • Search, edit and add Subscribers
  • Reports showing list growth
  • Automatic detection of duplication
  • Maintain a "Deleted" list of subscribers that request removal
  • Import subscriber lists from your Customer Management software
  • Export subscriber lists to a spreadsheet
  • Bulk subscriber updates
  • Link subscribers to Sales Representatives
  • Allow Sales Representatives to manage their own lists
  • Personalise email campaigns with Sales Representative information, including photographs
  • Settings to allow subscribers to choose their preferred email format

Testimonial

• Many iRealty Clients are exploiting the iRealty eMarketing Solution exclusively to generate their buyers and sellers alike, Clients with Offices of 8-10 Agents, are totally reliant on iRealty for all of their Marketing efforts – all of their Buyer and Seller inquiry! They do no other advertising.

“The newsletter is an important part of our business; we do no newspaper advertising, have 9 guys selling and average 32 sales per month.”
(Michael Meakin, Brian Mark Real Estate, Werribee)

eMarketing Best Practice

• iRealty fully supports eMarketing best Practice policies – the iRealty platform ensures ALL outgoing campaigns are compliant
  
  
• Australian eMarketing Code of Practice